Above The Fold

Above The Fold

Matt Scherer

If you remember newspapers of 10 or more years ago, their editors had the concept of “above the fold.”   They knew that if a person purchased a paper from a newsstand or a coin machine that they had to have a great photo, a headline and some content.   In this video, Matt Scherer will show you how to first define a purpose for creating or updating a profile.  Then, he’ll show you how to pick the right photo and headline.


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Above The Fold

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