Product development professionals and product managers build skills in several arenas to successfully manage projects and people for new product development. As a companion to The Innovation ANSWER Book, this book not only prepares candidates for the New Product Development Professional (NPDP) certification exam, it offers deeper application of the principles of product innovation. Learning organizations will focus on: Innovation strategy, Customer insights and market research, and Design Thinking and the design process. Adopting organizations must establish repeatable and efficient NPD processes. Teams and organizations that are transforming adopt the best practices of Product Portfolio Management (PPM) and product life cycle management. Roles of product managers are delineated within the innovation life cycle. Finally, sustaining organizations build effective teams and leadership while following a code of conduct that preserves integrity for customers and the product innovation leaders. You can use The Innovation QUESTION Book as a stand-alone study guide for the NPDP certification exam or use the book as supplement for book club discussions with The Innovation ANSWER Book.