This book is not about how to develop a brilliant strategic plan. While it’s critical that you have a solid strategy, we apologize in advance: We’re not here to help you create one. But, we are here to aid significantly with your strategy execution. What we will do is empower you with the ability to execute your strategic plan. For some companies, it looks so easy. They’re rolling out the strategy, communicating it to team members, meeting the plan’s targets – and everyone’s having fun doing it. That’s solid execution. If only all organizations could achieve that. The problem is that leaders tend to focus much more on creating the strategic plan than on executing it. Execution is just as important as the strategy itself – if not more important – yet too often execution stalls. We have heard from too many senior executives about how their strategic plans have ended up on a shelf. They develop a solid strategy, put the right processes, people and technology in place to support it, but the plan goes nowhere. The gears are jammed. That’s why we wrote this book. We explore why execution stalls and how to avoid it.