We are in a decade of jaw-dropping change and we need to use strategic tools to navigate our situation. The VUCA framework stands for volatility, uncertainty, complexity, and ambiguity. This Project Bite will unpack VUCA so that you can understand (and apply) the specific concept to your enterprise and project situation. One important insight is that high VUCA is desirable if you’re in an entrepreneurial situation and undesirable if you are in an organization that craves stability.

Understanding VUCA will help you improve your personal brand as a strategic thinker.