This is Part 1 of a two-part series on an ignored topic ““ project management in the commercial environment. Unique issues are now faced by the PM; adding a paying customer and a profit seeking vendor to the list of project stakeholders is a significant game-changer. This has not been addressed by PMI, nor other common standards, and is missing from most PM training agenda. To set the context, Part 1 draws on Robin’s experience to identify, and illustrate with anecdotes, key dangers for the PM during the bid stage, and the five unrecognized dilemmas that will be encountered during delivery.