Becoming a PM with UPR. Unconditional positive regard was established by Carl Rogers, famed psychologist as a framework to help increase acceptance and respect for all. As PM’s, there is much benefit to utilizing it as a non-judgmental approach to leading project teams. In this Project Bite, learn how to leverage UPR to take oneself out of the role of authority and demonstrate a desire for a collaborative, collective relationship with team members and stakeholders.